Researchers in political sciences and political
sociology grant the subject of political participation a lot of interest, and
this is due to the extent of great importance for the consecration of the
democratization, and spread the patriotism spirit saturated with the
citizenship, participation in decision-making and policy-making process values.
When we discuss the political communication, we are talking about a number of
basic components of this complex and complicated process, most notably the role
of the caller or the so-called the charged of the political communicative
process, , because it is the true essence in the arrival of data and
information to the receiver, which affects largely on the political process in
all its interactions and recalls, for example, its impact on the political
participation, which in turn reflects on the political system's performance
with all its institutions, and their impact on the effectiveness of the party
performance, which expresses the result of political behaviors issued by
political parties and all political operations, and we focus here on the role
of party leaders through their political speeches where they transfer ideas,
opinions and attitudes with multiple images to the receiver, within the framework
of different networks.
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